Why We Exist

Someday Ventures was started because winning with consumers is harder than ever.

We exist to help founders with purpose, bringing decades of experience from the world’s largest food and beverage supplier to emerging CPG brands.

Our mission is simple: provide clarity, strategy, and execution so brands can scale with confidence and connect with consumers in meaningful ways.

10+ years in CPG

Managed $1.4B P&L

Operated large DSD enterprise

Real JBP experience with national & regional retailers

Last-Mile Expert

10+ years in CPG Managed $1.4B P&L Operated large DSD enterprise Real JBP experience with national & regional retailers Last-Mile Expert

Meet Spencer

I spent over 10 years at PepsiCo leading some of the world’s biggest brands. I was responsible for a P&L over $1 billion, managed large teams, and built strategies with national and regional retailers.

Now with Someday Ventures, I bring that experience to the next great brands and founders I believe in. My work is about removing obstacles, building winning strategies, and helping brands scale sustainably.

What you get with Someday

Real retail expertise — not theory

Fractional leadership that drives results

Operations and distribution optimization

Strategic clarity across growth stages

A partner that rolls up sleeves, not just talks

Let’s Talk

Have questions or just want to brainstorm where to go next?