The Someday Signal
It is our take on what’s happening in the industry—sharp observations from our work in the field, perspectives on emerging brands, and reflections on trends shaping where things are headed. It’s part insight, part experience, and always tuned to what matters most for building and scaling great businesses.

An Update on My Journey With Someday Ventures
After more than a decade leading some of the world’s biggest brands at PepsiCo, I’ve committed full time to Someday Ventures. My focus is on supporting founders and investing in consumer brands at a time when retail is evolving faster than ever.

Leading With Heart: Why Founders Like These Keep CPG Moving Forward
Celebrating the leadership and vision of two standout CPG founders, Josh Grinberg of Plainfield and Nicole Beck Januario of Artie Bars. Discover how their journeys redefine leadership in the consumer goods space.

Are Manufacturer Coupons Still Worth It? A Modern Look at an Old-School Strategy
Physical couponing in a digital world.