Empowering Consumer Brands to Grow

Strategic consulting for CPG brands navigating retail, distribution, and operations.

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Someday’s Service Offering

Building Someday Together

Strategic Growth Partnerships

Hands-on support for CPG brands at every stage of growth. From quick strategy sessions to targeted projects and ongoing leadership, we provide the clarity and execution needed to scale with confidence.

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Training & People Development

Equip your team with the knowledge, skills, and tools to win in retail. We provide comprehensive sales training, frontline execution expertise, hiring support, and safety programs tailored to the needs of CPG brands and their retail teams.

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Retailer Advisory        Services

Expert guidance for retailers to strengthen supplier partnerships, improve promotional ROI, build effective joint business planning systems, and elevate customer service. Designed to maximize growth for retailer supplier networks.

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Partner With US

10+ years in CPG

Managed $1.4B P&L

Operated large DSD sales enterprise

Real JBP experience with national & regional retailers

Last mile expert

10+ years in CPG Managed $1.4B P&L Operated large DSD sales enterprise Real JBP experience with national & regional retailers Last mile expert

Behind Someday Ventures

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A man standing on a stage holding a microphone, gesturing with his left hand. Behind him is a large screen displaying a logo that reads 'West Region Our Future We Own It,' with a colorful graphic of a bridge, trees, and a tag that says 'PhLology.' The stage has green and blue lighting, and the curtains are black and dark green.

Meet Spencer

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I spent over 10 years at PepsiCo leading some of the world’s biggest brands. I was responsible for a P&L over $1 billion, managed large teams, and built strategies with national and regional retailers.

Now with Someday Ventures, I bring that experience to the next great brands and founders I believe in. My work is about removing obstacles, building winning strategies, and helping brands scale sustainably.

My “Someday“ is today, is it yours?

- Spencer Swarts, Founder at Someday Ventures

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Building Someday Together

  • Hot Mama Salsa

  • Bright yellow and orange logo for 'Artie Bars' with bold, rounded letters.

  • Pink and purple stylized text that says "Kyla's Bakery" with a decorative heart shape.

Learn About Our Clients

Our Affiliate Partner Network

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Learn About our Partners

What’s Getting in Your Way?

What’s really holding your brand back? These are the problems we solve every day.

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  • We help you land and grow accounts with better buyer strategy, pitch decks, pricing, and shelf execution that actually moves product

  • We streamline your backend from warehouse to last mile to cut costs, reduce chaos, and scale profitably

  • We act as your fractional partner helping you prioritize, build systems, and free up time to focus on what really matters.

  • We guide your expansion plan from which regions to enter to what your ops, team, and funding need to look like.

  • We build smarter field systems with brokers or in-house teams to ensure you win not just the shelf but the shopper.

  • We set up simple, actionable dashboards and create rhythm around KPIs so your team moves faster and stays aligned.

Let’s Talk

Have questions or just want to brainstorm where to go next?